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Creating A Brand For Your Twitter Profile Is Simple

February 13, 2012 on 3:02 pm | By | In Green Advertising | No Comments

You can’t afford to ignore Twitter if creating a brand is something you’re trying to accomplish. How you build your brand on Twitter will depend somewhat on your own particular business, but there are some principles that apply to everyone. The guidelines we’ll be covering in this article will help you create a more memorable profile on Twitter.

A Photo is Essential: When branding yourself on Twitter, you have to put a face to your tweets or you’ll never build a large following. A photo, preferably where you’re smiling into the camera, will greatly increase your profile’s effectiveness. Don’t think that putting your company’s logo in your profile is going to be effective, as this sends the wrong message entirely. If people can see you nicely dressed, looking straight into the camera with a confident smile, so much the better. If you’ve got a whole team in your company that uses Twitter, then make sure all of their pictures are consistent across the board -make sure all of them have a corporate background. Strengthening your brand on Twitter is all about knowing the dynamics and using them effectively wherever you can. Don’t Make it Too Complicated: As long as you focus on offering your followers quality content, you’ll be able to make your presence known over time. The simpler and more straightforward your Twitter profile is, the better. Many users on Twitter make their profiles more complex than necessary, and people are weary of this approach. You shouldn’t commercialize your Twitter profile in any way because people on Twitter are on to socialize and connect with others, and that’s what your profile should help them do. Profiles that look like giant advertisements or are over-thought usually don’t win many followers.

Your Twitter Profile Must Link to a Website: If you’ve got no links in your profile, then readers and followers can’t possibly visit your site, join your list, buy your products, etc. The idea is to link to some page of your own, whether this is a personal blog or website or a page on LinkedIn, Facebook or another social site. You don’t necessarily need to have hosting, as you could set up a page on a free site such as Squidoo or Blogger.com.

Twitter gives you lots of potential to attract a targeted audience, and branding your profile is the first step in this direction. Twitter has great potential for online marketers, and if you brand your profile as we’ve recommended in this article, you’ll be off to a great start. Details about Green Advertising.